Print and Digital Design
Print and Digital Design
2014-2017
From 2014 to 2017, I served as the Primary Graphic Designer for the marketing team at ViaWest, advancing quickly from an internship to a core design role. My foundational objective was to elevate the company's visual identity across all touchpoints by developing a wide range of creative assets for both digital and print platforms, ensuring brand consistency and strategic impa
I designed the logo and postcard for ViaWest's Green Energy initiative, transforming the company's existing logo icon into a natural element (grass with flowers and insects). This creative transformation visually represented ViaWest's commitment to sustainability and environmental stewardship, effectively communicating their green energy message to the audience.
I designed a postcard and logo for ViaWest's green energy initiative, creatively transforming the logo icon into a piece of grass with flowers and insects. This design visually represented the company's commitment to sustainability and environmental stewardship. The vibrant, nature-inspired imagery effectively communicated ViaWest's green energy message, resonating with their audience.
I developed an extensive range of creative assets to support marketing campaigns, including email campaigns, social media graphics, print advertisements, event apparel, conference materials, and executive presentations. Additionally, I was responsible for designing various infographics that visually distilled complex technical or market data into easily digestible formats. I collaborated closely with marketing leadership to ensure all collateral was visually cohesive, aligned with strategic goals, and effective in communicating key business insights and thought leadership.