Print and Digital Design
Print and Digital Design
Fall 2024
As the Art Director and Lead Designer, I was tasked with unifying and professionalizing the NSCA's visual communications to solidify its industry leadership status. This required developing a cohesive, premium design system across all high-stakes annual events and flagship publications to elevate the association’s perceived value.
I was responsible for developing engaging, modern layouts for the influential Integrate magazine and various promotional materials. By utilizing sophisticated layouts and brand-aligned infographics, I successfully translated complex industry data into highly accessible content. This effort maximized reader engagement and solidified Integrate's position as a premium source of information for industry leaders.
I led the design and execution of all marketing and event collateral for flagship events, including the Business & Leadership Conference and Pivot to Profit. This involved creating cohesive, high-impact branding that spanned digital promotions, print handouts, and large-format event signage, ensuring a professional and consistent visual experience that reinforced the organization's authority on site.
As the Art Director and primary design lead, I ensured flawless visual consistency across multiple platforms and stakeholders. My role required close collaboration with both the agency (Three Over Four) and the NSCA internal teams to streamline the creative process and execution. This strategic coordination guaranteed that all final promotional and educational assets maintained a cohesive brand voice and visual impact, driving stronger overall audience perception.