Prosci
Prosci needed a visual breakthrough. My task was to execute a rapid, comprehensive brand elevation, successfully migrating all critical educational and marketing collateral to the rigorous new design standards to guarantee brand authority and consistency across all channels. This initiative not only fueled accelerated content delivery of new research but also provided the essential visual tools the marketing team needed to drive lead generation and market leadership.
Presentation Design
Establishing Visual Consistency
My primary mandate was to standardize Prosci's visual identity across all high-stakes communications. I designed and implemented a new, modernized PowerPoint template that became the single source of truth for all sales and consulting teams. This initiative dramatically elevated the professionalism and brand cohesion of client presentations while successfully supporting the company's broader rebrand efforts.
Social Media Graphics
Driving Organic Audience Growth
In partnership with the Marketing team, I designed and executed a high-volume pipeline of informative graphics and engaging GIF animations for Prosci’s social channels. My focus on visual clarity and brand consistency ensured all content was high-performing and shareable, which was a key factor in the brand successfully achieving the milestone of over 100K followers through sustained organic growth.
Ebooks
Scaling Digital Content Production
I streamlined the production of digital educational resources by designing a cohesive series of branded eBooks. By creating flexible, clean, and brand-consistent layouts, I established a scalable design system that allowed the content team to rapidly publish new materials. This sustained effort ensured Prosci maintained a robust content pipeline for lead nurturing and established the company as an indispensable industry resource.
Infographics
Enhancing Research Accessibility
To ensure Prosci's proprietary research was instantly accessible, I led the effort to transform complex data into highly visual and digestible infographics. I applied clear visual hierarchy and branding to these assets, enabling the Marketing and Education teams to effectively democratize Prosci's thought leadership. These visual summaries became critical tools for lead generation and were successfully deployed across webinars and marketing channels.
